ATOM

PROCEDURES & GUIDELINES OVERVIEW

Below is a breakdown of the NBCUniversal and Versant properties and categories we review, as well as advertising guidelines & procedures for each where applicable.

The advertising guidelines were created to help advertisers and their representatives—including agencies and legal counsel—create advertisements. They are meant to provide general guidance and should not be considered exhaustive or a substitute for consulting with NBCU Advertising Standards.

You can submit to several NBCUniversal and Versant properties using this website.
For some, only certain categories need to be reviewed by Standards.
If an advertiser falls outside of these categories, they should not be submitted via this website.
Materials can be submitted via either NBCUStandards.com website or MediaQurator

Broadcast Networks

Click Destination Name Below For Category List

NBC
Telemundo

NBC Category Requirements
All categories require review.

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Guidelines
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Clearance
Procedures

Telemundo Category Requirements
All categories require review.

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Guidelines

Cable Networks

Click Destination Name Below For Category List

BRAVO
Universo

Bravo Category Requirements
1. CBD Products (Topical, Non-Ingestible)
2. Controversial Issues + Political Advertisements
3. Dietary Supplements
4. Fantasy Sports
5. Gambling, Betting, Lotteries, and Games of Chance
6. Hard Alcohol
7. Homeopathic Remedies
8. Movies (Rated PG-13 and R)
9. Personal Products
10. Television Shows + Networks (Streaming and Linear)
11. Video Games (Rated-M)
12. Weight Loss Supplements + Programs

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Guidelines

Universo Category Requirements
1. CBD Products (Topical, Non-Ingestible)
2. Controversial Issues & Political Advertisements
3. Dietary Supplements
4. Fantasy Sports
5. Gambling, Sports Gambling, Betting, Lotteries, and Games of Chance
6. Homeopathic Remedies
7. Weight Loss Products & Programs

There are no English language restrictions on our cable networks.
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Guidelines

Local Networks

Click Destination Name Below For Category List

Owned Stations
Regional Sports Networks

NBC Owned Stations Category Requirements
1. Online Sports Gambling and/or Sports Betting
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Guidelines

NBC Regional Sports Network Category Requirements
1. CBD Products (Topical, Non-Ingestible)
2. Controversial Issues + Political Advertisements
3. Dietary Supplements
4. Fantasy Sports
5. Gambling
6. Homeopathic Remedies
7. Weight Loss Products

Streaming Networks

Click Destination Name Below For Category List

Peacock

Peacock Category Requirements
1. CBD Products (Topical, Non-Ingestible)
2. Controversial Issues + Political Advertisements
3. Dietary Supplements
4. Fantasy Sports
5. Gambling
6. Homeopathic Remedies
7. Weight Loss Products

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Guidelines

Cable Networks

Click Destination Name Below For Category List

E!, SYFY, & USA Category Requirements
1. CBD Products (Topical, Non-Ingestible)
2. Controversial Issues + Political Advertisements
3. Dietary Supplements
4. Fantasy Sports
5. Gambling, Betting, Lotteries, and Games of Chance
6. Hard Alcohol
7. Homeopathic Remedies
8. Movies
9. Personal Products and Contraceptives
10. Television Shows + Networks (Streaming and Linear)
11. Video Games M-Rated
12. Weight Loss Supplements + Programs

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Guidelines

Golf Channel Category Requirements
1. CBD Products (Topical, Non-Ingestible)
2. Controversial Issues + Political Advertisements
3. Dietary Supplements
4. Fantasy Sports
5. Gambling
6. Homeopathic Remedies
7. Weight Loss Products

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Guidelines

MSNow & CNBC Category Requirements
1. CBD Products (Topical, Non-Ingestible)
2. Controversial Issues + Political Advertisements
3. Dietary Supplements
4. Fantasy Sports
5. Gambling, Betting, Lotteries, and Games of Chance
6. Homeopathic Remedies
7. Television Shows + Networks (Streaming and Linear)
8. Weight Loss Supplements + Programs
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Guidelines

Oxygen Category Requirements
1. Alcohol
2. CBD Products (Topical, Non-Ingestible)
3. Controversial Issues + Political Advertisements
4. Corporate, Organizations, Government Entities, and Institutions
5. Dietary Supplements
6. Fantasy Sports
7. Finance
8. Gambling, Betting, Lotteries, and Games of Chance
9. Homeopathic Remedies
10. Medical Devices and Pregnancy Tests
11. Medications (OTC and Rx) + Telemedicine
12. Movies
13. Personal Products and Contraceptives
14. Religious Advertising
15. Telemedicine
16. Television Shows + Networks (Streaming and Linear)
17. Video Games
18. Weight Loss Supplements + Programs

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