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PROCEDURES & GUIDELINES

NBCUNIVERSAL ADVERTISING STANDARDS

PROCEDURES & GUIDELINES OVERVIEW

Below is a breakdown of NBCU networks and the categories we review, as well as advertising guidelines for each network where applicable. These guidelines were created to help advertisers and their representatives—including agencies and legal counsel—create advertisements. They are meant to provide general guidance and should not be considered exhaustive or a substitute for consulting with NBCU Advertising Standards.

You can submit to several NBCU networks using this website. For some networks, only certain categories need to be reviewed by Standards. If an advertiser falls outside of these categories, they should not be submitted to this website.

Broadcast Networks

NBC Broadcast

All categories must be submitted for review.


Materials can be submitted via these three ways.

1. NBCUStandards.com website
2. MediaQurator
3. MediaVu

Guidelines

Clearance Procedures & Editor List

Telemundo Broadcast

All categories must be submitted for review.

Guidelines

Cable Networks

Entertainment & Lifestyle
Group

Only the below categories need to be submitted for review.

1. CBD Products (Topical, Non-Ingestible)
2. Controversial Issues + Political
3. Dietary Supplements
4. Fantasy Sports
5. Gambling, Betting, Lotteries, and Games of Chance
6. Hard Alcohol
7. Homeopathic Remedies
8. Movies (Rated PG-13 and R)
9. Personal Products
10. Television Shows + Networks (Streaming and Linear)
11. Video Games (Rated-M)
12. Weight Loss Supplements + Programs

Procedures & Guidelines

Universal Kids

All categories must be submitted for review.
Contact sales for questions regarding accepted categories.

NBC Cable News

Only the below categories need to be submitted for review.

1. CBD Products (Topical, Non-Ingestible)
2. Controversial Issues + Political
3. Dietary Supplements
4. Fantasy Sports
5. Gambling, Betting, Lotteries, and Games of Chance
6. Homeopathic Remedies
7. Weight Loss Supplements + Programs

NBCUniversal Local

NBC Owned Stations

Only the below category need to be submitted for review.
Online Sports Gambling and/or Sports Betting

Guidelines & Procedures

NBC Regional Sports Networks

Only the below categories need to be submitted for review.

1. Lawyer Advertising
2. Medical Devices

Peacock

Peacock

Only the below categories need to be submitted for review.

1. Advertisements containing Contests + Sweepstakes
2. Alcoholic Beverages (Hard Alcohol, Beer, Wine)
3. Controversial Issues + Political Advertisments
4. Dietary Supplements + Homeopathic Remedies
5. Fantasy Sports
6. Gambling
7. M-Rated Video Games
8. Medical Devices (including Pregnancy Tests)
9. Medications (Over-The-Counter + Prescription Drugs)
10. Personal Products (including Contraceptives)
11. R-Rated Movies
12. Telemedicine Platforms
13. Weight Loss

Coming Soon

 

Guidelines and Procedures

Special Events

Guidelines, procedures, and deadlines for Special events such as the Olympics and Super Bowl.
All categories must be submitted for review across all platforms.
Please, follow your regular submission process.

Contact your sales person with any questions.