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GUIDELINES

NBCUNIVERSAL ADVERTISING STANDARDS

GUIDELINES OVERVIEW

Below is a breakdown of NBCU networks and the categories we review, as well as advertising guidelines for each network where applicable. These guidelines were created to help advertisers and their representatives—including agencies and legal counsel—create advertisements. They are meant to provide general guidance and should not be considered exhaustive or a substitute for consulting with NBCU Advertising Standards.

You can submit to several NBCU networks using this website. For some networks, only certain categories need to be reviewed by Standards. If an advertiser falls outside of these categories, they should not be submitted to this website.

Guidelines

Broadcast Networks

NBC Broadcast

All categories must be submitted for review.

Guidelines

Telemundo Broadcast

All categories must be submitted for review.

Guidelines

Guidelines

Cable Networks

Entertainment & Lifestyle
Group

Only the below categories need to be submitted for review.

1. CBD Products (Topical, Non-Ingestible)
2. Controversial Issues + Political
3. Dietary Supplements
4. Fantasy Sports
5. Gambling, Betting, Lotteries, and Games of Chance
6. Hard Alcohol
7. Homeopathic Remedies
8. Movies (Rated PG-13 and R)
9. Personal Products
10. Television Shows + Networks (Streaming and Linear)
11. Video Games (Rated-M)
12. Weight Loss Supplements + Programs

Guidelines

Universal Kids

All categories must be submitted for review.
Contact sales for questions regarding accepted categories.

NBC Cable News

Only the below categories need to be submitted for review.

1. Controversial Issues + Political
2. Dietary Supplements
3. Fantasy Sports
4. Gambling, Betting, Lotteries, and Games of Chance
5. Weight Loss Supplements + Programs

Guidelines

NBC Owned Television Stations
NBC Sports Regional Networks

NBC Owned Stations


NBC Regional Sports Networks

Only the below categories need to be submitted for review.

1. Dietary Supplements + Homeopathic Remedies
2. Lawyer Advertising
3. Medical Devices
4. Non-Casino Gambling + Fantasy Sports
5. Online Sports Gambling and/or Sports Betting
6. Weight Loss Supplements + Programs

Guidelines

Streaming Services

Peacock

Only the below categories need to be submitted for review.

1. Advertisements containing Contests + Sweepstakes
2. Alcoholic Beverages (Hard Alcohol, Beer, Wine)
3. Controversial Issues + Political Advertisments
4. Dietary Supplements + Homeopathic Remedies
5. Fantasy Sports
6. Gambling
7. M-Rated Video Games
8. Medical Devices (including Pregnancy Tests)
9. Medications (Over-The-Counter and Prescription Drugs)
10. Personal Products (including Contraceptives)
11. R-Rated Movies
12. Telemedicine Platforms
13. Weight Loss

Coming Soon

 

Guidelines and Procedures

Special Events

Guidelines, procedures, and deadlines for Special events such as the Olympics and Super Bowl.
All categories must be submitted for review across all platforms.
Please, follow your regular submission process.

Contact your sales person with any questions.